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  • tjcanning 12:59 am on October 29, 2009 Permalink | Reply
    Tags: , , Green IT 1.0,   

    SVLG Data Center Energy Summit – I was there! 

    svlgEverybody like a party right? Well I had the chance to attend the past SVLG event in Silicon Valley (where else?) hosted at the rocking NetApp campus. Nice digs! Super presenters and crowd.

    It was the Data Center Energy Summit and every seat in the room was taken and folks were even standing just to hear the “secret energy efficiency sauce” being shared!

    So how do you make sure everyone gets your message and knows who you are at an event like this? Esy – You go to BestBuy and purchase a massive 42″ LCD and have 12 Powerpoint slides that rotate very 5 seconds with simple messaging!

    You then make sure you are front stage of the event and just below a jumbo presentation screen. Wow – if you check my little picture with the red circle highlighted- I guess that is exactly what happened to me! Kinda like “The Perfect Storm” except everyone survives and comes home a hero!

    SVLG and NetApp did a bang up job for the event. Class act. Thanks everyone!

     
  • tjcanning 1:28 am on August 28, 2009 Permalink | Reply
    Tags: , , Green IT 1.0,   

    Data Center Efficiency: Facilities Wins! 

    poll

    The results are in and Facilities won! Congratulations!

    So here is the deal – if you are going into the Green IT space, specifically data center, it appears that Facilities and following the almighty dollar (Hello Mr. CFO in 2nd place) is the place to focus. My little twtpoll experiment – using the notion of crowd-sourcing and seeking the wisdom of the audience – would lead us to believe that Facilities at 41% and the CFO at 27% are the folks that really care about energy efficiency in the data center. Do you agree? Do I agree?

    Well, I have  to say that over the past few weeks I’ve been reaching out to folks, at different levels and across different types of organizations. Hey – maybe you’re reading this and you gotten a vm from me! Ha – gotta love pure 100% cold calling! Ask me if I like pain? Well – it’s not that tough when you remember that:

    Hey – this is my planet too! So if you guys want to waste energy – then I got an issue and you need to hear me out!

    Back to the poll… Greening the data center is definitely new for some folks. And for some – new things represent a big challenge. I had an interesting conversation the other day with a energy expert at a big organization (sorry – I don’t drop names) and he was quick to validate the diferent “rate of change” that IT and Facilities live in. If you’re in IT – it’s all about server refresh, get faster stuff, make stuff smaller, add more blinking lights to stuff and basically everyone lives and embraces “change”. It’s like a hit of acid. Compare that to Facilities and it’s like “what really changes there?” Not so much right? It’s not like I want to rip and replace CRAH’s every 6 months, I can’t virtualize jack so I’m missing that fun, my chiller just makes alot of noise and weighs 8 tons – so I ain’t touching that! So, it’s a change and a challenge to all of a sudden drop this whole “Green Data Center” on the lap of Facilities and expect that everyone is willing to embrace the notion and action it immediately in their environment. The folks that can and do – Hats off! The folks that haven’t quite engaged – maybe experiment with small steps?  Based on the poll – we know you care!

    Question – what happened to IT in this poll? 1 lousy vote?  Comments please!

     
  • tjcanning 5:23 am on July 26, 2009 Permalink | Reply
    Tags: , , Green IT 1.0, ,   

    090618-forrester-big

    Green IT 1.0 – Adopt Today!

    So, I did not invent the chart of the left – I have to thank the smart folks at Forrester Research who obviously spent a lot of time thinking about this. When I first saw it posted on Greener Computing, I thought I was looking at a traditional Gartner Group Hype Cycle and was in shock -

    “OMG! Has hype already hit Green IT?”

    Thankfully – this chart is an “Ecosystem Phase” chart (although is it really that much different than a hype cycle I ask?).

    It shows the evolution of IT technologies (which I will refer to as “Services”) from the phases of “creation > survival > growth > equilibrium > decline”. According to the post, Green 1.0 Technologies refers to IT infrastructure – so the list pretty much makes sense and should ring a bell with all of us.

    Green IT 1.0 Services

    • 10 GbE (10 gigabit per second Ethernet)
    • Clean energy to power data centers
    • Client virtualization
    • Cloud computing services
    • Data center outsourcing and colocation services
    • IT asset disposal and recycling services
    • IT energy measurement
    • Localized cooling
    • Managed printing services
    • PC power management software
    • Server power management software
    • Server virtualization
    • Solid-state disk (SSD)
    • Storage capacity optimization
    • Thin clients

    Wow! So, if you’re a top notch, on-the-ball IT person – you’ve now got a lot of things to be thinking and worried about! Life is not so simple any more – if you decide to actually engage in helping understand and optimize these services within your IT infrastructure. The question I ask is,

    “Where the heck do you start?”

    Any time I have seen a new technology or evolution (or sometimes revolution!) occur within an organization, it is by some smart and ambitious early adopter who decides to champion a cause that they believe will help the organization. Most times – he/she does this on their own time and by pure passion. With so many Green IT 1.0 Services – does this theory still hold water? Or does senior management need to stand behind IT and be supportive of the time it takes to investigate these proposed services?

    With so much focus on Corporate Sustainability, Green IT,  Green *.*, PUE and other flag waving initiatives – I really hope that IT folks are given the  extra cycles and rewards to spend the time it takes to explore and evaluate Green 1.0 Services.

    After all, Green IT 2.0 is just around the corner…

    The full report, “TechRadar For I&O Professionals: Green IT 1.0 Technologies, Q2 2009″ is available for purchase from Forrester Research.

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